Web experiences for Kroger's eCommerce initiatives

Kroger Ship

The goal: Utilize the Vitacost platform (see here) to create a new eCommerce experience for Kroger and all its subbrands.

Fred Meyer Direct

The goal: Take the styling and branding we developed for Kroger Ship and evolve it to support a general merchandise market.

The goal: Use our expertise in the digital eCommerce space to augment and refine the primary site.