Cory Infantino

Experience

Kroger Digital/Vitacost

MARCH 2012 - PRESENT

Creative Services Manager (2015-present), Digital Art Director (2018-present)

Optimization and rebuilding of the design team and workflow, including:

• Managed a team of 13+ artists: a Digital Design team consisting of 7 Graphic Artists, a Product Design team consisting of a Product Design Lead and up to 4 freelancers, and a Media Team consisting of 3 photographers and 1 videographer.
• Developed the team to have more specialized roles with new level structure.
• Optimized output through the creative use of templates and workflow processes.

In 2018, the internal creative department expanded its scope to accommodate projects from the Kroger Enterprise, including:

• UX/UI, Web banner production and art direction for Ship.Kroger.com
• Web banner production for Kroger.com.
• UX/UI, Web banner production and art direction for Direct.Fredmeyer.com.
• Developed a workflow process between the internal creative team and key stakeholders at Kroger Headquarters.
• Unified art direction, production templates, and team structure to accommodate a cross-platform approach to design.
• Became the key Internal Creative Department for digital design projects for Kroger.

Lead the complete rebranding of Vitacost.com, including new direction and philosophy on:

• Revamped the brand visual identity to be more relatable and relevant, along with regularly updated brand and style guides.
• Redesigned logo, website, and print materials that fall in line with the new brand.
• New product and packaging design for both new lines and existing products.
• Placed a focus on growing photography and video media as a core element to the brand.
• New UI consisting of modular components and standardized UI elements to replace banner ads across the website.
• Reinstated a discontinued catalog with a fresh look and feel and magazine-like editorial direction to great success.
• Redesigned Wordpress Blog to fall in line with new brand and content strategy.

Special Projects Design Lead (2015-present)

UI/UX design lead for new ecommerce platform for Kroger, including any new eCommerce initiatives.

Email Development and Production Specialist (2014-2015)

Optimization of workflows including:

• Moved to a template-based system of email design.
• 49% increase in customer engagement due to updated templates.
• 25% increase in mobile engagement due to responsive conversion.

Complete revamp of email code/design:

Creating of a project management system resulting in 200% increase in productivity for team. Fostered tighter relationship with the creative and technical teams.

Web Designer (2012 - 2014)

• Concentration on marketing banner design and marketing email design.
• Streamlining of marketing banner production process.
• Social media campaigns and web page mockups.

Freelance Web Designer

2010 - Present

Web Designer & Developer

Developed and managed 12 websites.

XYNYX

2011

Web Designer

Developed and managed 5 websites.