My Experience

A proven leader with a mind for optimization and efficiency. Experienced in a variety of marketing, branding, web and design practices. Known for creating dynamic marketing/brand strategies that engage consumers.


Kroger Digital/Vitacost


Creative Services Manager (2015-present), Digital Art Director (2018-present)
Optimization and rebuilding of the design team and workflow, including:
  • Managed a team of 13+ artists: a Digital Design team consisting of 7 Graphic Artists, a Product Design team consisting of a Product Design Lead and up to 4 freelancers, and a Media Team consisting of 3 photographers and 1 videographer.
  • Developed the team to have more specialized roles with new level structure.
  • Optimized output through the creative use of templates and workflow processes.
In 2018, the internal creative department expanded its scope to accommodate projects from the Kroger Enterprise, including:
  • UX/UI, Web banner production and art direction for
  • Web banner production for
  • UX/UI, Web banner production and art direction for
  • Developed a workflow process between the internal creative team and key stakeholders at Kroger Headquarters.
  • Unified art direction, production templates, and team structure to accommodate a cross-platform approach to design.
  • Became the key Internal Creative Department for digital design projects for Kroger.
Lead the complete rebranding of, including new direction and philosophy on:
  • Revamped the brand visual identity to be more relatable and relevant, along with regularly updated brand and style guides.
  • Redesigned logo, website, and print materials that fall in line with the new brand.
  • New product and packaging design for both new lines and existing products.
  • Placed a focus on growing photography and video media as a core element to the brand.
  • New UI consisting of modular components and standardized UI elements to replace banner ads across the website.
  • Reinstated a discontinued catalog with a fresh look and feel and magazine-like editorial direction to great success.
  • Redesigned Wordpress Blog to fall in line with new brand and content strategy.
Special Projects Design Lead (2015-present)

UI/UX design lead for new ecommerce platform for Kroger, including any new eCommerce initiatives.

Email Development and Production Specialist (2014-2015)
Optimization of workflows including:
  • Moved to a template-based system of email design.
  • 49% increase in customer engagement due to updated templates.
  • 25% increase in mobile engagement due to responsive conversion.
Complete revamp of email code/design:

Creating of a project management system resulting in 200% increase in productivity for team. Fostered tighter relationship with the creative and technical teams.

Web Designer (2012 - 2014)
  • Concentration on marketing banner design and marketing email design.
  • Streamlining of marketing banner production process.
  • Social media campaigns and web page mockups.

Freelance Web Designer

2010 - Present

Web Designer & Developer

Developed and managed 12 websites.



Web Designer

Developed and managed 5 websites.



(561) 543-8932



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