Creative Strategy Built for Scale
Digital leadership across brand, UX, and marketing—shaped by data, driven by design, and delivered through collaboration.
Who I Am
I’m Cory Infantino—a Digital Creative Lead and Product Strategist with over a decade of experience guiding creative operations at scale. I’ve led brand evolutions, product UX overhauls, and campaign ecosystems for one of the largest eCommerce health retailers in the country.
I build systems that don’t just look good—they work. Whether it’s launching a new subbrand, managing a team of 13+ designers, or architecting a promotion engine that runs 300+ campaigns a month, I lead with clarity, prioritize outcomes, and build teams that stick.
Specialties:
Brand identity systems
UX & product lifecycle strategy
Multi-channel campaign design
High-volume creative ops
Cross-functional team leadership
Work That Performs.
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Vitacost
Evolving a National Brand from the Inside Out
As the creative lead behind Vitacost.com, I’ve been responsible for the full spectrum of brand and digital execution—from high-level creative strategy and UX direction to marketing campaign design and team leadership. I oversee a multidisciplinary team, shape the customer experience across every touchpoint, and ensure alignment between business goals and creative output.
Full portfolio + case studies coming soon. In the meantime, check out the Vitacost website for a look at the work I do.
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Client Projects
Branding That Serves Real Businesses
I’ve helped small businesses stand out through strategic design—building visual identities, websites, and scalable creative systems that reflect both brand and audience. Clients include massage studios, lighting suppliers, fintechs, and more.
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Art & Experiments
Creativity Beyond the Brief
My background in studio art informs everything I design. I explore the intersection of form and function through personal projects, illustrations, and speculative design work that lets me experiment and recharge.
Design Backed by Results
How I Work
My approach combines systems thinking with design precision. I balance experimentation with structure, and creativity with operational excellence. Whether I’m shaping a user journey, leading a rebrand, or scaling a team, I lean into the details without losing sight of the big picture.
Key Principles:
Strategy before style
Collaboration over silos
Iteration over assumption
Design that delivers
Leading Teams That Lead the Work
As a Creative Director-level leader, I’ve built and led a multidisciplinary team of designers, UX specialists, and media producers. I create environments where creatives can thrive, strategists can think big, and cross-functional collaboration isn’t just encouraged—it’s expected.